Online Marketing Degree
Students interested in careers in marketing or marketing management will find the
online marketing degree will provide them with the foundation for success. McKendree's
online marketing program is focused on customer satisfaction. This online degree program
places emphasis on written and oral communication as well as critical thinking skills
that accommodate the schedule of busy adults.
Why an Online Marketing Degree?
The American Marketing Association defines marketing as "the process of planning and
executing the conception, pricing, promotion, and distribution of goods, services,
and ideas to create exchanges that satisfy individual and organizational objectives."
The McKendree University online marketing program is based on a customer satisfaction
model known as the marketing concept that is consistent with this definition.
Flexible Online Course Format
Online classes are delivered using the course management system Brightspace. All classes
for the online BBA are offered over an eight week period. Many online students choose
to take two courses during each eight week session.
Advancement Opportunities
Most entry level positions are within sales. Greater opportunities are available to
those that pursue a graduate degree:
- MBA
Career Opportunities
Careers in marketing include:
- Personal Selling
-
Marketing Management
-
Retail and Commercial
-
New Product Planning
-
Marketing Research
Interesting Online Classes
- Marketing Research
- Digital Marketing
- Advertising & Promotion
- Principles of Marketing
- Consumer Behavior
- Business Strategy & Policy
Next Step
Contact your student services specialists and get details on the admission process,
unofficial transcript evaluation, and our next start date.
Key Faculty
*McKendree University has been approved to participate in the National Council for State Authorization Reciprocity Agreements (NC-SARA).
